Come in Britain, your time is up
It reminded me of my days doing telephone charity fundraising. The principles are the same: people like the idea of giving to charity, but often are reluctant to open their wallets. What you need to do is give them a reason to do something they like the idea of doing anyway. Voting Yes to independence is very much in the same vein.
'Yes' is gaining ground for precisely this reason. As Douglas Alexander wrote the week before last in The Guardian, 'Scotland’s yes campaign has been based on emotion, not fact', which is precisely the 'No' campaign's problem. When trying to get people to increase their giving level, you had to create an emotional hook, and create a space in which they could do something they liked the idea of doing, but which other factors inhibited them from initially agreeing to. 'Yes' has successfully created the emotional hook for Yes, and network effect is creating the space. That's why 'No' will not be able to regain the momentum. I'm not yet convinced it will be enough to carry Yes over the line, but it is going to be very close even if they don't.
Will Scotland be pushed into what Quebecers call a 'neverendum'?